A new beginning
13 July 2020
Dear travelers, Federico Serrani is starting a new adventure.
With the month of July 2020 the site has changed visually, acquiring new graphics and a new tool bar, more contemporary and smart, but also more elegant, to make your experience always pleasant and to make you feel at home.
This new look is accompanied by a conceptual renewal and an unprecedented section of the site, called FrameS, where some stories will be collected and told. Stories related to the places and people I feel close to the values of the company I created, inspiring and giving it the name of my maternal great-grandfather, and that I would like to introduce you to.
As you know, Federico Serrani, born like me and my family in the Marche region, was not only an indefatigable craftsman, but also a voracious reader, who loved to host friends and customers in his artisan workshop with whom he had long chats about the books he read and he collected and from which he drew and dispensed wisdom like a true philosopher.
FrameS will be a sort of space, picture, or shot, to remain tied to the language of the photographic world that is part of our DNA, where, as in the great-grandfather’s workshop, friends, artists and professionals, women and male, in different sectors, called to tell each other and share their point of view and the ideas that move their work.
All Federico Serrani products, as happened at the time of my ancestor in his laboratory, are now designed, conceived and built in Italy. A team composed of designers, professional photographers and craftsmen thus combines the Marche tradition for leather goods and a refined and contemporary design with the practicality required by the daily life of those who travel the world or work in a large or small metropolis.
Whether it’s your camera, your computer or tablet, our mission is, from the beginning, that functionality goes hand in hand with elegance, refinement and above all quality, enhancing the manual skills of the best craftsmen of the Marche, but without ever giving up to an open and international perspective.
The new website and FrameS are born precisely to follow the thought and intentions embodied by our products and, in its origins, by Federico Serrani.
As always, I wish you all a good trip,